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                                Perhaps one of the longest fought battles in the management of UX is of course over
                                research.<br /><br/>
                                Many UX researchers are frustrated and feel isolation because they need to deal
                                with very difficult people who don’t understand or don’t respect the research process.
                                In his new book titled "It’s Our Research: Getting Stakeholder Buy-in For User Experience
                                Research Projects," Tomer Sharon presents a host of insightful stories and anecdotes
                                on the topic.<br/>
                                
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                                Gleaned from an array of interviews with the who's who of the UX world as well as
                                his own many years of experience in the field, these stories offer an exciting glimpse
                                into the way the masters tackle this problem.
                                <br />
                                Tomer Sharon is currently a User Experience researcher at Google, and formerly an
                                editorial board member at UX Magazine and the president of UPA Israel.<br />
                                <br />
                                This site is dedicated to providing a comprehensive resource that complements the book.<br/>
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                                    Read the first chapter for free
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